About Us

Hiya!

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I’m Courtney, Founder of Tag Operations. After over a decade in the startup world, I saw too many smart, scrappy teams get buried under messy systems, unclear processes, and duct-taped tech. I started Tag Operations to change that!

Our mission is simple: help growing businesses build operational foundations they can actually rely on. We bring the structure, tools, and talent to get your systems working the way they should—without wasting time, budget, or your team’s energy. And we do it while empowering leadership with real insight into where time and money are slipping through the cracks.

We believe in being intentional, open-minded, and honest—with our clients, with ourselves, and with the systems we touch. We don’t believe in bloated solutions or ego-driven consulting. We listen deeply, implement thoughtfully, and document everything so you’re never left in the dark.

At the end of the day, we’re here to help you run a business that’s not just efficient, but truly sustainable—for your people, your clients, and your peace of mind.

Tag us in and let’s build something that works!

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Meet the team!

Our Tag Ops team is a dynamic group of experts dedicated to operational excellence. With diverse industry backgrounds, we bring a wealth of knowledge to every project. We're committed to tailoring solutions to your specific needs, from process optimization to strategic guidance.

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Courtney Walters

Biz Ops Strategist & Founder

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I founded Tag Ops after 8 years of working in Operations in the San Francisco startup sphere. From Accounting & HR SaaS companies, to FinTech and Cryptocurrency, to Recruiting. Regardless of the industry, I'm incredibly adaptable, enjoy learning, and love problem solving. I have a fiery passion for helping small companies strategize and stay organized amongst the chaos of scaling. In my spare time, I enjoy hiking around the Bay Area, playing dnd and strategy-based RPGs, and spending time with my family, friends, and partner.

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John Christer Lustre

Executive Assistant & Business Operations Specialist

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I’m all about bringing order to chaos — whether it’s streamlining workflows, managing complex schedules, or building automation that saves hours of work. Over the years, I’ve supported leaders and teams across various industries, helping them scale with smart, practical solutions. Outside the office, I swap spreadsheets for shuttlecocks as a professional badminton player, and channel my energy into dance — from cheerleading to contemporary. I’m a certified dog lover, a travel enthusiast, and someone who believes that life is better when you balance hard work with the things that make your heart race (and your feet move).

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